A business model that is ecological is not only great for the going-green movement but also presents digital marketing like Local SEO a lift as well. From our wardrobes to household cleaning merchandises, one out of three Americans favors sustainable products. As per SurveyMonkey, over half of all Americans stated that they are more inclined to purchase products that are safe for the environment over products that are somewhat inexpensive. End users aren’t merely choosing products like paper towels that are recycled but are as well making their own online research on items and companies to deepen their perception of the ecological consequences and effects of their buying patterns.
According to Kotton Grammer, CEO at a top SEO agency, KottonGrammer, “When it comes to increasing online exposure, eco-friendly companies are sitting on a huge strategic business advantage. But many of these companies are so focused on selling their products or ranking highly for certain keywords they overlook the value of greening their SEO. Adding terms like ‘eco-friendly’ next to a city name and product or service can result in a huge jump in search result placement.”
Better World Fashion, a startup that manufactures jackets out of organic leather has changed their SEO strategy into an approach that includes “green” words. They have observed a genuine rise in their rankings with Google plus a rise in visitor on-page time. “At Better World Fashion, we’re a completely new approach to fashion that’s focused on sustainability by recycling leather. While we already featured this story on our website, once we added terms like ‘sustainable’ to our page titles and headings, we started getting much better search engine traffic and attracting the right people to our website,” says Reimer Ivang of Better World Fashion.
Possible clients and customers are seeking businesses that are eco-friendly. Don’t withhold one of your crucial distinguishing aspects from search engines. From SEO keywords to link building, here’s how to underscore your green business in digital marketing.
Use “green” keywords. Optimizing your site with related and significant, targeted keywords is the basics of SEO. The most central locations for keyword optimization are in your titles, descriptions, banners and content, file names of images, and URLs.
“Green” your local links. Local link building may perhaps be a contemporary business necessity, but it’s similarly a tall order for small companies. Links steer referral traffic, raise the visibility of your brand with your target audience, and improves your standing online.